Are Buyer Personas Really Necessary?

Are Buyer Personas Really Necessary?

As your business grows, you’ll need to start thinking about your target audience more strategically. Buyer personas can be extremely helpful in this process, as they provide a solid foundation upon which to build your marketing efforts. But what are buyer...

How To Develop A Profitable Marketing Plan

What is a marketing plan? Why do you need it? What are some benefits of having one?  This article will help you answer those questions and understand a marketing plan and why it’s important for your business. What is a marketing plan? A marketing plan is a...