by jfranco | Jul 12, 2023 | Coaching, Marketing, Marketing For Coaches, Strategy
Let’s face it marketing is the lifeline of coaching! From outranking competitor websites to creating points of differentiation and attracting clients effectively, it is vital to have a marketing strategy in place. As a coach specializing in digital marketing for...
by jfranco | Feb 22, 2022 | Marketing, Strategy
What is a marketing plan? Why do you need it? What are some benefits of having one? This article will help you answer those questions and understand a marketing plan and why it’s important for your business. What is a marketing plan? A marketing plan is a...
by jfranco | Jan 2, 2022 | Marketing, Strategy
Content is king but a content strategy is the queen when it comes to online marketing, but what’s the best way to create content that gets results? In this article, we’ll discuss how to develop a content strategy that engages your audience and encourages...
by jfranco | Dec 24, 2021 | Marketing, Social Media, Strategy
Creating content for your business as a solopreneur can be time-consuming, tedious, hard, and even get idea burnout. The answer to this is content pillars. You’re likely too busy with content ideation, creation, and execution, especially if you’re...
by jfranco | Dec 20, 2021 | Marketing, Strategy
What is a Buyer Persona? A buyer persona is a person who purchases your products and services. Your marketing campaigns and content should be written specifically for this type of person. This way, when your marketing messages reach the right people they will connect...
