I’m sure you’ve heard about Clubhouse App. Everyone on social media is talking about this exclusive app. In this post, you’ll learn if Clubhouse is for you and how you can leverage the Clubhouse App to grow your influence, business, and social network.
So what is Clubhouse App.
Clubhouse App is a free mobile app only available on IOS. Clubhouse App provides an incredible space for people all over the world to connect through sharing similar interests.
This is not your typical social media app. Clubhouse is so powerful today, allowing people to expand their business sharing value, offers, products, and services to the community. Created by Paul Davison @pdavison and Rohan Seth @rohanseth the app has become increasingly popular, mostly because of its coveted invite only admittance. To join the clubhouse app, you must be invited in by someone in your close network. Once in you can only invite 1 person to join so use your invite wisely. However, if you are not invited you can sign up and get on the waitlist.
If you are waitlisted, it can take an hour to days before you are accepted. A way around this is to make sure someone in your personal network has your contact information on their phone that is already on the Clubhouse App. These contacts will be notified you joined Clubhouse and will be pinged if they would like to “sponsor” you. Basically they get asked if they want to move you up to the front of the line and let you in. Just like old school clubbing. I’m on the list and the bouncer lets you in and you can skip the line!
How does Clubhouse App Work?
The last conference I attended in person was the TASA Midwinter in Austin TX as the Marketing Director for a company. While I was there I logged into the TASA Midwinter App to search the schedule of speakers and topics. I set up reminders to the topics and talks I wanted to make sure to attend while I was not working the booth. Then, while I was on break from booth duty I roamed the halls of the Austin Convention Center and literally walked in and out of rooms to listen in on the various “sessions.”
I made sure to be run up to the rooms that I had pinged on my app of the talks I didn’t want to miss. In one room the speakers asked the audience to participate by standing and a show of hands. When the speakers noticed I was the last one standing they asked so what do you do that you have not stood up yet. With a huge grin I replied “I’m a marketing strategist.”
I was in a room of educators, administrators, and superintendents that were learning how to use branding and social media strategy to increase the school’s brand awareness and increase enrollment. For the remainder of the session the speakers kept referring to me to validate their talking points, and case study results. Instantly, I became the most influential person in the room. At the end of the session I was approached by several participants asking for a consultation so they too could set up their strategy.
Similarly, Clubhouse App works the same way. No joke the exact same way!
You literally roam the hallway or the main feed and then drop in and out of ‘clubhouse rooms’ using voice only to build relationships with other users. You have the option to participate as an audience member, speaker, or moderator. Likewise, you build your street cred through stepping up on stage as a speaker either to ask a question or provide value.
Why is Clubhouse App important for growing my business.
The straight up answer, I’ve literally seen users come up to ask questions on how to leapfrog their business and the moderators, speakers and audience jump on their profile, go straight to their website and order their products.
So that’s one way. The other way is by speaking you start attracting an audience that resonated with you, your business, or needs your products and services. Again, they go to your profile, scroll to the end, click your Instagram link and they start following you on IG.
In just 3 days I’ve grown to over 60 followers on Clubhouse and over 100 followers on Instagram.
I have not seen this truly organic growth of my target audience in the last year and a half!
The app is a Godsend for those looking to network in time where we can’t attend in person events. It’s been a blessing for those that strictly rely on business growth through networking. It’s also the solution for those craving information and connection with those who share similar goals in business and in life.
The most valuable thing about Clubhouse Apss is the amount of free information that is given by high level successful six and seven figure business owners, investors, entrepreneurs,executives and more. Clubhouse is not just an app for networking globally, but it’s an experience and a great way to showcase your personality and meet like minded people.
I’m literally in a room listening to freaking John Lee! A forbes author and CEO.
11 Ways to Grow Your Business With Clubhouse App
1. Complete Your Bio Profile and Picture
Similar to the Instagram Bio, I recommend you use the first three sentences in your Clubhouse bio to answer who you are, what you do, and why should they follow you.
Specifically state who your target audience is. Taking note from my bio I help Solopreneurs. I’m looking for the lone business ranger that has to DIY everything in their business specifically their branding, marketing, and social media.
I tell my audience reading my bio that I will help them CAPTIVATE, CULTIVATE, CONVINCE, and CONVERT™ their audience to make more money online.
Please for the love of Clubhouse, make sure your profile picture is a professional one. Remember you want to instantly captivate your potential audience in case you don’t get the chance to be heard on stage.
2. SEO Your Bio
I’m sure you have heard it before to SEO your site. Clubhouse is just the same as Instagram and Pinterest. It’s so important to optimize your profile bio.
Use the first sentence to include power keywords. For instance, mine has branding, marketing, and social media as my first keywords on my profile. If you search these keywords I will come up.
Next, make sure to add these same keywords throughout your bio. When searching for “branding” the most relevant user accounts will populate if the keyword is used first. Then other accounts with the key word in the body of the bio text will be next to populate. Finally, accounts that may be related to branding will populate. So if you want to be among the first few accounts suggested under specific keywords make sure to stuff you first line and the body of your bio with the keywords you want to rank for.
3. Add Calls To Action
Although links are not clickable on Clubhouse don’t be afraid to put your URL or tell people it’s okay to DM you. If you want people to buy your products or services, direct them exactly to where you want them to find and buy your products and services.
4. Integrate Instagram and Twitter
I’ve seen so many people miss out on the opportunity to grow organically on Instagram and Twitter because they have yet to link their profiles on Clubhouse. Don’t be lazy just do it. In three days I grew 100 more followers on my Instagram account. It also increased my engagement on my feed posts, and I’ve gotten more DMs than usual. Maximize your visibility and grow your tribe through the value of clubhouse by getting people to follow your business or brand on all platforms.
5. Host Your Own Room
When you host your own room you allow yourself to share your knowledge and offers with people who are interested in your business, products, and or services in a way that establishes yourself as an authority.
Always come into rooms with something to offer. Show up as your authentic self. It’s ok to be a bit vulnerable, raw, and real. Remember that people follow and do business with people they know, like, and trust. So use your voice to build trust. Provide others advice or recommendations to other challenges, issues, or problems. Likewise, start private closed rooms and charge a fee for your audience to access your knowledge. This is particularly great for coaching rooms, where you can partner with other coaches to mastermind with your potential clients.
6. Start Your Own Club
If you have yet to start and host your own room, I recommend that you pre schedule at least three rooms so that you can request to be a founder of your own club.
A Club is the fastest way to grow your following on Clubhouse App. It also allows you to bring in popular clubhouse speakers for you to network and leverage their voice to build your authority.
If you have an idea for a club don’t wait to create and schedule room events to host until your club is approved. Clubhouse currently has a two week approval wait time for all new clubs. However, you need to have at least 3 events to ask for a club. That is exactly why you should schedule your club events now and then link you club when it becomes approved. I currently have 8 events prescheduled and awaiting club approval.
Apply for your club here.
7. Host Welcome Parties
Now when you “sponsor” someone on to the app your name gets attached to their profile. Keep in mind that you shouldn’t just allow anyone in. Also If they don’t abide by clubhouse rules and they get kicked out you may also get the boot.
Therefore, be wise to who you ask in the club. It’s like clubbing days when clubs go sour because they go from allowing only the elite and listed and if you got in you were considered cool to ditching that club because they now allow anyone in. It takes away from the exclusivity.
When you allow someone into the clubhouse app will prompt you to start a welcome room for them to walk your friend in. Don’t shy away from welcoming people, especially people that are in your contacts that you have not stayed in touch with. You never know they may not know anything about your business or they may be looking specifically for your products or services. Get in the habit of walking people in the clubhouse with a welcome party and invite others to welcome your new guest with you.
8. Raise Your Hand
Don’t be afraid to raise your hand in rooms. Keep in mind there are some general housekeeping rules in most rooms. The majority of the rooms go in order of PTR “pull-to-refresh” while I have also been in rooms that are more freestyle like an open mic night.
By simply, raising your hand to ask a question you get instant exposure to your profile, name and brand. While speakers are talking, the audience tends to browse their profiles. Raising your hand to speak and just waiting your turn to speak on stage has been the best strategy for me to gain followers. As you wait new audience participants go through each speaker bio to find out more about you and why you’re on stage, what makes you credible or what makes you interesting.
9. Promote Your Business Products/Services
Don’t be afraid to promote your business, yourself, your expertise and most importantly your products and/or services. Have a promotional plan of action. Have a lead magnet ready. Be open and fearless in promoting this link vocally at the beginning, middle and end of each of your event session.
Put your promotion with a call to action with the link in your bio. As your audience becomes interested in learning more about your business you can direct them to the promotion. In one room Eddie Smith always offers a paid course for free if the audience can get up to 300 people. He also constantly plugs in his Instagram Bundle which the audience can download from a landing page where he captures their info. Your promo could include a free download, worksheet, or even a code offer saving the audience 25% off your course or website if they buy today.
For example I have a 50% off code to my digital store only available for clubhouse members. I share the code vocally without placing it on my bio so that I drive direct traffic to my site during Clubhouse events. More importantly, on this app specifically, value is a driver to building community. Try not to go in for the sale, go in for support, value and genuinely help others. Remember when you needed a leapfrog when you started your business.
10. If You Build It They Will Come
Think about building your community rather than making money. One of my favorite movie references has to be Field Of Dreams. “If you build it they will come.’’ If you build a community the money will come.
- Go on the platform daily.
- Always be present.
- Follow others just because not for them to follow you back.
- Engage in other people’s rooms.
- Co-Host rooms with other people.
- Invite your followers to join others’ rooms.
- Find ways to support others off the platform.
11. Collect Feedback From Others
As a marketer you assume I know everything on marketing and social media. However, I am an expert but I don’t call myself a guru. I’m from the school of thought that I will continue to learn and level up my skills as a marketer.
I joined a room where they were doing live IG audits. Not only did I get my profile audited I also provided value to others. But what I did gain was insight to my own blind spots.
See, we get so jaded because others see us as “experts” that we often can’t identify our blindspots. Use Clubhouse to be vulnerable and gain insight and feedback on how you can level up your skills, knowledge and business. Collect the feedback and use it to grow your business. Do you have a new product idea? Test it out in a room and ask the speakers what they think of your new offering. You may find that it’s more for you than for your target audience. Rather than spending precious time and resources developing products for your business that consumers don’t want you can save yourself by collecting crucial feedback.
Final Clubhouse App Thoughts
As the app continues to develop, as it’s still in beta mode, I foresee it growing faster than TikTok. We are still having to live in a world faced by a pandemic for the next 2 years at least. We need a way to network and grow our business and for business owners, Clubhouse App is the most important social media app for growth hacking. Podcasting and audio have grown so much and will continue to be a primary social media trend in 2021. Voice will ultimately transform the way we do social.
As humans we crave human interaction and voice is the best way to be more human in a world of social. Clubhouse App is truly a voice pioneer and ahead of social trends. To learn more about Clubhouse make sure to subscribe to this blog as I’ll be writing more about this disruptive app.
Are you into voice? Then sub to my channel and you’ll stay up-to-date on Clubhouse App news. Finally, don’t forget to follow me on Clubhouse @thejfranco and my club “The Profitable Social Boss.”
Join the Facebook group for business owners looking to use Clubhouse App to grow their income and influence CLUBHOUSE APP SECRETS
