I’m sure you’ve heard that you should be doing video marketing! At this point in the year and moving into 2019 you should be putting as much effort into video marketing as any other content you create. Frankly, a business cannot afford not to create video-based content at all.
Video marketing, according to Cisco will account to 80% of internet traffic by 2021.
If that’s not enough to convince you…
Social media examiner reports video has a 135% more organic reach than text or photo content.
Furthermore, if your marketing strategy includes increasing sales for your business video converts lookers into buyers better. 64% of purchasing decision is influenced by marketing videos’ clients see on social platforms.
In fact, live video is even more beneficial as a marketing strategy because you can engage with your audience in live real time. This is incredibly important in building credibility, influence, and your brand’s personality.
Not only does video help establish your brand’s presence but video marketing is great for SEO. Videos are loved by search engines. Likewise, they help increase visitor engagement and retention on your site all while you building trust with them.
What are you waiting for and start implementing video in your marketing efforts?
But if creating video seems like a daunting task then these 5 apps will assist you in content creation even if you are not a marketer or videographer. These apps need no superhero marketing skills to create captivating videos that convert.
Here Are 5 Video Marketing Apps To Create Content Like A Marketing Boss:
Promo
Promo by Slide.ly gives you the ability to create quick and effortless marketing videos. The app boasts over 12 million videos to choose from in an array of industries. Included is a lifetime licensing to use videos as necessary. Annual plans are the best way to save money. Although they do not give you enough video credits in case you get video happy and decide to create an arsenal of videos. On the plus side, a marketer friend of mine did share that if you do not use your credits they roll over. I’ve yet to experience that myself.
Shakr
Similar to Promo, Shakr is also on a membership basis. Creating videos is simple yet a bit more technical than promo. Not only can you DIY your videos through Shakr but you can also send your content for them to custom create custom videos for you.
Renderforest
Likewise, Renderforest also allows for custom content created for you and your business. This app gives you the ability to create a video as well as custom logos, landing pages, slideshows, even websites. Pricing is much more reasonable than Shakr. For just $20 a month you can create unlimited high-quality videos. In all honesty, you’ll only need to produce three to under five-minute videos. I’m currently not an affiliate nor do I receive any commision from Renderforest. However, I do express that this is so far the best application for creating videos on a budget. You can start with the free plan and eventually upgrade to the Starter Plan when you get the hang of it. Unlike Promo by Slide.ly you are not limited to the number of videos you can make within a set time limit.
Adobe Spark
Adobe Spark has to be one of my favorite. I am pretty biased here and for one reason only. I absolutely love Adobe products and creative cloud. We currently use Adobe Creative Cloud and all Adobe products at my agency, Franco Innovative. Now, we do not pay for Adobe Spark as this is a free app included in our agencies subscription. Still, this app is a steal at under $10.00 a month with no annual contract. With this in mind, you are not stuck having to pay a full year upfront only to stop using the app after a few months. This is by far the best recommendation for business with limited budgets or the DIY in-house marketing entrepreneur. I personally use Adobe spark to make quick videos, while my agency uses premier pro and after effects for high level branded content creation.
Typito
Here is another application I like. One reason is that it reminds me of Canva. Typito has officially been dubbed the Canva of video marketing. It’s simple to drag and drop, it’s clean and easy to use templates, and an assortment of styles ready for you to DIY your video marketing. Completely different than the apps mentioned before, Typito is a text-heavy application. You can get away with a free plan and dish out five bucks to remove the Typito watermark while remaining on the free plan. However, if you are ready to create several videos a month stick to the plus plan as this app allows you to rollover video credits each month.
Are you ready to harness the power of video? Remember that video is the wave of the future and will be vital in
- Introducing your brand or business
- Creating how-to videos or product description videos for your brand
- Share behind the scenes and processes of your business
- Share your brand story
- Share customer testimonials and case studies
These are just a few of the best ways to use video marketing in your business’ strategy.
What video marketing apps are you using to DIY your content creation?
Remember, if DIY video marketing isn’t your thing –or you’re just low on time, I’ll personally create a set of videos for you to use in your video marketing effort for your business. Contact me today at hello@thejfranco.com for more information😊.