To stay ahead of the competition, marketing strategies will have to evolve over time – here are 5 marketing strategies that are expected to be key for success in 2024. Along with using AI, social media marketing, video marketing, marketing bots, and content marketing, you should also focus on staying relevant with your services or products while adapting your marketing approach to meet your audience and client’s needs.
Here are 5 marketing strategies that will be crucial for success in 2024:
1. Artificial Intelligence
Artificial intelligence (AI) is becoming more and more prevalent in marketing and is predicted to play a bigger role in the coming years. AI can help you personalize your marketing messages, target your audience more accurately, and optimize your marketing campaigns.
2. Video Marketing
How video marketing has changed marketing strategies
Video marketing is becoming increasingly popular and is expected to continue growing in 2024. Videos are a great way to engage with your audience and showcase your products or services. They also tend to be more effective than traditional marketing methods such as text or images. You can use videos across many marketing channels; social media marketing (e.g. Facebook, Twitter), email marketing (e.g., creating short tutorial videos), or even YouTube marketing (if you want to create viral content).
Tips to improve your video marketing
- Focus on storytelling
- Don’t be afraid to not be perfect
- Raw unedited video is more relatable and better performing
- No need to have long winded videos, focus on short clips
- Share your videos everywhere
3. Social Media Marketing
Social media marketing is another marketing tactic that is expected to grow in popularity in the next few years. Mostly because the pandemic heightened the awareness and need for businesses to have a social media presence. Social media provides a great platform for connecting with your target audience and building relationships with them. It can also help you boost your brand’s visibility online. Social media marketing strategies for 2024 include using live videos, creating social media contests and giveaways, and using marketing bots.
4. Marketing Bots
How marketing bots have changed marketing strategies
Marketing bots, which are created to automate marketing tasks, can also collect and analyze large amounts of data on social media platforms and over the internet by using machine learning and artificial intelligence. They provide a cost-effective way of increasing marketing reach and conducting marketing campaigns. Marketing bots: what they do and how they work
Manychat has been a pioneer in chatbot marketing for years. In 2021, Manychat as an official partner with Facebook added DM automation to Instagram that is 100% Instagram approved to use. (Learn more about chatbot marketing for your business)
Check out my friend Henry Chen talk about Manychat!
4. Content Marketing
Content marketing is another marketing tactic that is predicted to grow in popularity in the next few years. Content marketing involves creating and publishing valuable content (such as blog posts, videos, infographics, etc.) that will engage and interest your target audience. This content can then be shared on your website, social media platforms, and other marketing channels to boost your brand’s visibility.
Content marketing strategies for 2024 will include creating visual content, using video marketing, and repurposing your content. Content marketing strategy is extremely important for solopreneurs. It won’t cut it in 2024 to post just anything. That’s one of the main reasons why I’m on a mission to teach how to do content right for female solopreneurs. Through my Busted to Banking Bootcamp, my 4 Cs Framework, and the free resources that I provide female solopreneurs on this site.
Content marketing is a long-term marketing strategy that can help you achieve success in the long run. It takes time and effort to create quality content, but it’s worth it in the end.
In conclusion, these are five marketing strategies that you should focus on in 2024 to improve your marketing results. Implementing any of these marketing strategies will help you stay ahead of the curve and improve your marketing performance in 2024.